OK, this is going to sound like a bit of a whine here but I post here because I want some straight answers. I, along with my writing partner run a film review web site. It's been going for 5 years now but still only gets around 10k views per month. A few brief questions for the people of /r/seo:
If quality content is so important (as I keep reading) how come the scraper sites set up 'overnight' on blogger and the like rank higher than we do? We have nothing but original content and it's all our own - no Indian agency jobs, no rewrites, no spun articles. Keywords apparently don't matter since the big update (Panda?) Apologies if I misused any of these terms, I'm usually too busy in my FT job to do much research into SEO.
Why can we not get advertisers interested? What, in your opinions would you say a good program is for us? I'm not looking to retire young on the proceeds but a few dollars here and there for hosting and maybe a nice meal would be good!
Here's the big one: What single thing could I do to improve our rankings? I obviously don't expect you to share all your secrets, just a general one-line from-the-hip tip I can implement to improve things a little.
Thanks for reading this far, and I look forward to hearing what you have to say. We love what we do and would do it anyway - even if we don't make any cash, greater exposure would be just as thrilling